Case studies
Digital marketing agency for any kind of busines or projects
BP trading
e-commerce
The priority task was to increase sales on the website. Based on historical data from Google Analytics and advertising accounts, we developed a strategy that was aimed at the most efficient use of the budget. To do this, we segmented the products and identified those categories of goods that have a high average check and steady demand. We focused the main advertising activities around priority product groups and remarketing. Part of the budget was used for experiments with a new audience and new options for communication with it. Before the launch of advertising, we improved analytics to have more accurate data and optimize advertising based on them. As a result of the work done, we have achieved our goals.
Customers
+33,8%
Revenue
+34,8%
ROAS
+21,4%
APpart INC
Digital
We developed a comprehensive marketing strategy, in which different communication methods were used for each segment of the target audience. Based on the main thematic streams, we identified potential target audiences and developed hypotheses about their pains and expectations. After that, individual messages were developed and their broadcasting through advertising was ensured. As a result of these actions, the efficiency of interaction with customers has significantly increased.
Customers
+22,9%
Revenue
+66,8%
ROAS
+13,4%
Acora
e-commerce
We faced low CR and low profitability from all traffic channels. After the audit of advertising accounts, we developed a marketing plan based on the RACE model, which optimized advertising tactics for users from “cold” to “loyal”. Based on the marketing strategy, we built a new structure of Facebook and Google advertising campaigns, using statistical data obtained through an in-depth analysis of the accounts for the previous period. As a result of these actions, we were able to improve the overall conversion of the site and the profitability of all traffic.
Customers
+34,3%
Revenue
+22,8%
ROAS
+20,7%
Investex
FIntech
To increase the number of targeted appeals, we have developed two key strategies: a) increasing the brand awareness of the developer in the local market; b) relevant communication at each stage of the customer journey. To implement the strategy of increasing brand awareness, we involved media campaigns on Google and Facebook. Display advertising allowed us to generate branded queries, from which we began to receive 55% of all leads, and what is equally important, 5 times cheaper. A successful communication strategy at each stage of the customer journey was provided by the 4Ps formula, where a competent combination of marketing mix allowed a specific segment to convey a specific message in a specific place.
Customers
+63,8%
Revenue
+23,8%
ROAS
+14,7%
Boser
e-commerce
The first task was to identify the products with the highest margins in order to increase the profitability of advertising. Taking into account this information, we segmented the products by conversion rate. Based on the features of the product, a strategy was developed to use marketing tools to interact with both the existing demand in the market and the cold audience for impulse purchases. After that, additional channels were activated and the advertising budget was more rationally redistributed based on analytics data. Thanks to these actions, we have received a steady increase in sales of the online store.
Customers
+46,8%
Revenue
+16,8%
ROAS
+45,4%
Maison agency
Real Estate
After analyzing Google Analytics, CRM and advertising accounts, we realized that the decision-making process can be divided into several stages with a total duration of 3 months. As a result, we broke down the marketing and communication strategy so that they were most relevant to the client at each stage. This approach made it possible to increase the number of target customers, as well as reduce the cost of the advertising campaign while increasing the conversion rate.
Customers
+25,8%
Revenue
+36,8%
ROAS
+26,4%
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